Wednesday, May 23, 2007

Women Shoppers

ShopSmart: Women spend 1.2 hours per week shopping online

How much time do you spend shopping online? The team at the Consumer Reports National Research Center conducted a survey for ShopSmart magazine, and came up with some interesting results. Among the data they uncovered:
  • Most online shoppers (57%) do both their product research and shopping online.
  • Women spend an average of 1.2 hours per week shopping online.
  • Nearly one in five (18%) working women admit that they do most of their online shopping during work hours.
  • Despite the amount of time women are spending online, one-third (32%) of women who have shopped online in the past year said they had a negative experience.
  • On average the most ever spent for an item online was $397 and 15% have spent $1,000 or more.
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