Tag-Based Customer Reviews

Check this via DMNews, patent pending Tag-Based Customer Reviews from Power Reviews - improves natural search.

Lillian Vernon recently launched tag-based customer reviews from PowerReviews on its Web site at www.lillianvernon.com.

The PowerReviews’ customer review service uses a patent-pending tag-based approach that offers Review Snapshots designed to make it easier for shoppers to reach a purchase decision.

According to the company, PowerReviews identifies reviews that are written by “verified buyers,” provides assistance from actual product users to help shoppers narrow the product selection on a Web site and gives recommendations from “people like them” to help shoppers make decisions that suit their needs.

PowerReviews also sends customers a post-purchase invitation to review the product that they ordered and creates keyword-intense pages for each product that can help drive natural search optimization results.

PowerTags, from , Millbrae, CA, captures customer opinions in their own words and makes reviews more useful for shoppers.

eMarketer.com - Reviews Boost E-Commerce Conversions

"Reviews Boost E-Commerce Conversions"

MAY 25, 2007


Online reviews written by fellow shoppers help convert consumers who research shopping decisions online, according to a January 2007 study by MarketingSherpa and Prospectiv.

Nearly six in 10 respondents 'strongly' or 'somewhat' preferred sites with peer-written product reviews, while only 14% did not trust such reviews.

Results were the same regardless of whether shoppers made their actual purchases online or off.

The study also listed case studies of firms whose conversion rates improved after adding customer reviews.

In one example, top-rated products converted at a 49% higher rate after PETCO added customer reviews to its site. Shoppers who navigated through the ratings section spent 63% more than shoppers using other navigation.

The average order size of PETCO shoppers who read reviews and shopped using review ratings links was 40% higher than that of the firm's typical shopper."