Almost 40% of Internet shoppers are not satisfied with the process for returning items they purchased online, according to a new survey. Their biggest areas of dissatisfaction: Paying shipping costs for returns and standing in line at a post office.
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PriceRunner also delved into the frequency of returns and found while 51.1% indicated they had never returned an item purchased online, 16.7% said they had returned an item once, 15.3% twice, 5.5% three times, 3.5% four times, and 7.9% five or more times. However, the length of time a shopper has been shopping online affected frequency of return: The longer someone has shopped online, the less likely that person is to return an order, says the survey, conducted the week of January 15, 2007.
Thursday, May 24, 2007
Returns Info
Posted by Research Monkey at 10:35 AM
Stumble it! Labels: Returns
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