Thursday, May 24, 2007

Returns Info

Almost 40% of Internet shoppers are not satisfied with the process for returning items they purchased online, according to a new survey. Their biggest areas of dissatisfaction: Paying shipping costs for returns and standing in line at a post office.
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PriceRunner also delved into the frequency of returns and found while 51.1% indicated they had never returned an item purchased online, 16.7% said they had returned an item once, 15.3% twice, 5.5% three times, 3.5% four times, and 7.9% five or more times. However, the length of time a shopper has been shopping online affected frequency of return: The longer someone has shopped online, the less likely that person is to return an order, says the survey, conducted the week of January 15, 2007.

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