Gift Cards Big for Grads - eMarketer

Gift Cards Big for Grads - eMarketer: "Gift Cards Big for Grads

MAY 30, 2007


Gift cards and cash will be the most popular graduation gifts this year, according to the '2007 Graduation Consumer Intentions and Actions Survey' conducted May 2-9, 2007, for the National Retail Federation (NRF) by BIGResearch. The survey also found that Americans will spend a projected $4.5 billion on graduation gifts in 2007.

A third of Americans will buy at least one graduation gift this year.

The average consumer buying graduation gifts will be buying for two graduates, and will spend an average of about $50 on each present.

Parents and grandparents will spend the most on graduation gifts this year, with the average American over 45 spending more than $110 on gifts.

Tracy Mullin of the NRF said, 'Retailers can expect to see a nice bump in sales later this summer as students redeem gift cards and make big purchases with graduation money.'"