Here are some key metrics to support the return optimization business case:
• 85% of customers say they will stop buying from a retailer if the returns process is a hassle (Harris Interactive)
• 95% of customers say that they will likely shop with a catalog or internet retailer again if the returns process is convenient (Harris Interactive)
• 40% of shoppers don’t buy online due to returns difficulty (Jupiter Research)
• Customers who have their complaint resolved quickly have a re-purchase intention rate of 82% (McKinsey)
Thursday, May 24, 2007
Returns stats
Posted by Research Monkey at 10:28 AM
Stumble it! Labels: Returns
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