Under 7, and packin' CE

This is interesting. Hmmm. My 7 year old daughter is certainly in the group that's packin' some serious CE. For Christmas this year she got a cell phone, MP3 player, digital camera and just recently got her own laptop. She's also recently started her own blog. She's become much more interested in "geeking out" at the computer than watching TV.

This via emarketer

Children Younger Than 7 Use Electronics

US children now start using consumer electronics (CE) at an average age of 6.7, down from 8.1 in 2005, according to the NPD Group's "Kids and Consumer Electronics Trends III" report, conducted March 16-22, 2007.

Kids start with TVs and PCs first, typically at age 4 or 5. Children get acquainted with satellite radios and portable digital media players last, usually around age 9.

Although children are becoming familiar with CE devices earlier, actual ownership and use has dropped slightly over the past two years, both for kids and their households. About a quarter of households said they had not bought any CE devices within the past 12 months.

About three-quarters of parents surveyed in 2007 said they would be interested in a branded kids' version of an electronic device, down from 83% who said so in 2006.

Kids use CE devices about three days a week on average. They use TVs nearly six days a week, and mobile phones and DVRs just over four days a week each.